5 Reasons a CRM is Beneficial to Your Business

Posted by Ian Bengson on Fri, May 2, 2014

Customer relationship management (CRM) allows business owners to overcome operational difficulties such as sales decline, high client attrition, and misalignment between corporate revenue targets and salespeople’s commission policies. There are many ways a client tracking tool can positively affect your bottom line as a business owner. We mention 5 of them in this article.

1. Client Management

Your CRM tool can be used to get a better understanding of your client base, strategize what is needed for long-term profitability, and create more efficient plans that drive your staff to reach new goals.

2. Track Your Profits

This certain tool can also be helpful for the accountants in your office. Accountants don't have to track every cent of revenue and can spend more of their time focusing on shipping costs, product discounts, and client returns. The CRM software can provide businesses with a fast bookkeeping system with more accurate financial reporting, which is important to processes in the corporate value chain. When you hear corporate strategists discuss the “value chain,” they are referring to a collection of tasks and tools that allow a business to grow its sales, run its operations efficiently, and report positive results at the end of the fiscal year.

3. Organize Processes

An effective client policy will allow business owners to automate certain business processes that were previously done manually. This is a great long term approach, and will help organize all of your processes.

4. Sales Strategies

As business owner, you never want to lose revenue by targeting the wrong customer base, which is an indication for slender margins down the road. Client administration programs can provide you with valuable information about long-term sales trends, and help you to adjust the existing sales strategies in place. 

Sage CRM can be integrated with Sage 300 ERP to give more visibility into the ERP system. These integrations between Sage CRM and other systems can provide your business with useful intelligence to plan the most efficient sales strategies.  

5. Improving Customer Service

A CRM system can vastly improve your company’s customer service practices by helping employees respond to clients’ queries quickly and efficiently. For example, a business owner can monitor customers’ complaints and look further into where and why the company is not performing well. The CRM system also provides insights into trends of clients' orders, ensuring that personnel never mess up any order related questions in the future.

CRM systems can help a business achieve operational success in vital areas. A CRM system helps your company understand what is necessary to build an effective customer outreach policy and increase revenue and sales.

For answers to your questions, or more information on CRM systems or Sage CRM, please contact Equation Technologies today.

Topics: Sage 300 (ACCPAC), Sage CRM

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