Business Intelligence for the Everyday Business Owner

A recent survey by Gartner revealed that Business Intelligence was the second-fastest growing enterprise software market last year, but according to this article the market sizing projections are understated. 

What these growth forecasts don't take into accout is the exploding end-user base for business intelligence tools. What was once reserved for a select group of IT professionals and data scientists, business intelligence reporting is now utilized by the everyday business owner.

Because BI tools are now easier to use and are available at a lower cost, the BI software market is headed toward the masses. Here are some of the key trends being witnessing in the BI software market today:

  • Business Intelligence for Everyone - Thanks to the Cloud, small business can now access and afford analytical tools that were once only available to large corporations.
  • Visualization and Dashboards Make Metrics Easy - Raw data is hard to understand, but BI visualizations and dashboards present data in a way that makes it easy to understand.
  • Business Intelligence On-the-Go - Smartphones have enabled business to take place anywhere, and now mobile BI users can have access to vital business information anytime. Alerts, mobile-optmized visualizations, and dashboards can be created on the fly for information when and where you need it most.

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