A recent survey by Gartner revealed that Business Intelligence was the second-fastest growing enterprise software market last year, but according to this article the market sizing projections are understated.
What these growth forecasts don't take into accout is the exploding end-user base for business intelligence tools. What was once reserved for a select group of IT professionals and data scientists, business intelligence reporting is now utilized by the everyday business owner.
Because BI tools are now easier to use and are available at a lower cost, the BI software market is headed toward the masses. Here are some of the key trends being witnessing in the BI software market today:
In the era where data is king and 49% of those surveyed are saying analytics helps them make better...
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